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A bakery that has been around long enough to have earned its warmth. Al Raha Bakery's identity was built around custom Arabic calligraphy, drawn to balance sharp and soft edges. The goal was a mark that felt established, the kind of brand that looks like it was always there. Packaging followed the same restraint.
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Connect with clients, get discovered, and run your business 100% commission-free
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Back after a while, excited to share some recent work.
I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.
It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.
One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.
Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.
UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
Superb
Most websites tell you what a service does.
The good ones show you what it feels like to be inside it.
For Wilson's, the brief was to make invisible work visible.
Not through just copy. But through design as well!
Four steps in their process, the voice interview, the framework build, the intent signals, the outreach conversation, each needed a graphic that could communicate without a word of explanation. So I built four custom UI cards inside Framer from scratch.
Animated, brand-native, each one a small window into a real moment in the service.
No stock widgets. No imported assets.
Just the constraint that makes Framer work interesting: make it feel like a real product interface without actually being one.
Looks great!
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