Quality Checks for Brand Films, Reels, and Social Motion KitsQuality Checks for Brand Films, Reels, and Social Motion Kits
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Three checks before a reel ships.
Reading time / every text holds at least 0.25 s per word + 0.5 s, measured frame by frame (78/78 pass).
Safe zones / every vertical text clear of the Reels interface.
Loudness / the same level on every master (≈ −15 LUFS).
Clients never see these checks. They feel them.
I’m taking on brand films, launch reels and social motion kits > send me a message.
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Quan's avatar
The reading-time check is the one that stood out to me — holding every text at least 0.25 seconds per word plus 0.5, measured frame by frame, is exactly the kind of invisible detail that keeps a reel from feeling rushed. Pairing that with clear safe zones and consistent −15 LUFS...
Jander's avatar
Thanks Quan! If the viewer feels like they have to pause to finish reading, the reel is already failing. Really appreciate you stopping by to leave this feedback!
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Creatives on Contra have earned over $150M and we are just getting started