I designed this logo when I had just started learning graphic design. A few weeks ago, my client reached out wanting a rebrand because the business has grown and the old identity no longer reflects where the brand is headed.

Trifecta has evolved from a post-op recovery brand into a more elevated aesthetic concierge experience, so I wanted the new identity to feel more refined, feminine, and luxurious while still keeping a connection to the original brand.

This was such a good reminder that design should grow with the business, not just look good.

Which one do you prefer: the original logo or the rebrand?

Rebranding your own early work must hit differently than doing it for someone else's business. Are you expecting the redesign to run away with the poll, or does the original still have people rooting for it out of nostalgia?

Introducing ZARGAR where heritage meets identity. ZARGAR is a brand identity system born from a forgotten craft: Tilla Zari, the metallic thread embroidery once woven into footwear across the Pothohar region of Punjab. This project is my BFA Graphic Design thesis ,An attempt to pull a fading tradition into a contemporary visual language, without losing what made it sacred in the first place. Every mark, material choice, and typographic decision was built to honor the hands that shaped this craft for generations. Zari isn't just embroidery. It's memory, status, and story stitched in metalic thread. ZARGAR is my way of making sure that story doesn't disappear.

Tilla Zari is a hard source to build a system from, because the sheen is doing half the communication - the mark has to survive being flattened to one colour on a box or a care label, where none of that is available. Systems built against that constraint usually end up stronger than ones drawn purely on screen.