Boost Your Startup: YouTube Strategies for Live Coding ToolsBoost Your Startup: YouTube Strategies for Live Coding Tools
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Bertha Edson
• May 29
Overview
Susie is building a live coding tool and needed to grow an audience before launch, with YouTube as the primary growth platform due to its discoverability and lack of geographic restrictions.
Problem
No established audience or traction despite having a product in development, requiring early-stage community building and visibility.
Goal
To build traction and audience awareness pre-launch through structured content strategy and consistent YouTube growth execution.
My Role / Responsibilities
Social media strategy development
YouTube channel branding and positioning
Content scripting and scheduling
Project management (Notion workflow system)
Graphic design and animation direction
Asset creation and brand direction
Strategy / Approach
I built a content system focused on educational + founder journey content to attract developers and early adopters while positioning the brand as “build in public + live coding innovation.”
Execution / Deliverables
YouTube strategy and content roadmap
Banner design
Brand asset direction (colors, identity system)
Video scripting and scheduling system
Notion project management setup
Graphics and animation assets
Results / Impact
Increased channel visibility from ~10K to 30K views
Improved audience engagement and content reach
Established consistent posting and brand identity system
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