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Overview
Susie is building a live coding tool and needed to grow an audience before launch, with YouTube as the primary growth platform due to its discoverability and lack of geographic restrictions.
Problem
No established audience or traction despite having a product in development, requiring early-stage community building and visibility.
Goal
To build traction and audience awareness pre-launch through structured content strategy and consistent YouTube growth execution.
My Role / Responsibilities
Social media strategy development
YouTube channel branding and positioning
Content scripting and scheduling
Project management (Notion workflow system)
Graphic design and animation direction
Asset creation and brand direction
Strategy / Approach
I built a content system focused on educational + founder journey content to attract developers and early adopters while positioning the brand as “build in public + live coding innovation.”
Execution / Deliverables
YouTube strategy and content roadmap
Banner design
Brand asset direction (colors, identity system)
Video scripting and scheduling system
Notion project management setup
Graphics and animation assets
Results / Impact
Increased channel visibility from ~10K to 30K views
Improved audience engagement and content reach
Established consistent posting and brand identity system
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Posting randomly can make social media feel stressful.
A content calendar can change that.
Planning your content ahead helps you:
• Stay consistent
• Reduce last-minute posting
• Create a better content mix
• Align posts with business goals
• Keep your brand messaging organized
Good content starts with good planning.
#ContentCalendar #ContentStrategy #SocialMediaManagement #DigitalMarketing
A campaign has to work after the click.
Here is how I would connect video, a landing page and lead handling for a seasonal launch:
Start with one offer.
Who is it for, what do they get, and what should they do next? Use the same promise in the opening video scene and the page headline.
Give the video one job.
For an event: create anticipation, show the experience and end with a booking action. For SaaS: show one real workflow and invite viewers to try it. For a product: show the product clearly before asking for the sale.
Make the landing page continue the story.
Keep the visual direction consistent. Put the offer, relevant proof, key details and one clear CTA where mobile visitors can find them. Test the form yourself.
Decide what happens to the enquiry.
Capture the source, send a useful acknowledgement, assign the next action and make sure a person owns the follow-up. Automation should support that process.
Measure the handoffs.
Look at clicks, page visits, completed enquiries and qualified conversations separately. Each tells you where to investigate next.
This is how I connect my work across AI video production, Framer websites, digital marketing and practical automation.
Two examples of the creative and website side:
• VELVET NOIR — my independent cinematic event concept:
https://contra.com/community/tFP7H0EV-cinematic-ai-video-and-creative-direction
• The Framer website I designed and built for my own business:
https://contra.com/community/jIsy1wds-website-design-showcase-framer-site-with
Planning a product, event or seasonal launch? Send me your offer, existing assets and target date. I can scope the video, website and supporting workflow together.
contra.com
Cinematic AI Video and Creative Direction for Halloween Events
Where Mystery Meets Cinematic Storytelling. 🎭✨ What if an event promotion could feel like the opening scene of a luxury film? Meet VELVET NOIR, a self-initiated creative concept for an…
Head of Content / Creative Producer — Family Entertainment
Remote | Part-Time | Long-Term
Budget: $1,000–1,100/month (creative management); video editing budget separate.
We are launching an English-language family entertainment channel featuring two parents and two daughters, ages 4 and 6.
We’re looking for a highly creative, experienced person to take ownership of our content strategy and day-to-day social media management.
Our vision is fun, stylish, authentic family entertainment featuring comedy, music, dancing, funny conversations, and original challenges.
Your responsibilities:
Develop an original and recognizable family content concept
Create entertaining, shareable short-form video ideas and scripts
Plan weekly filming schedules and guide our family remotely
Coordinate with a video editor
Manage Instagram, TikTok, and YouTube Shorts
Write captions and manage posting schedules
Monitor content performance and refine our strategy