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These are two examples of the character bible of cinematic upclose master and full body visualsthat I am building for for an an upcoming AI video using Runway, Google Vids and ChatGPT for the prompting
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A cinematic AI-generated visual exploring a mystical, celestial world filled with light, crystals, and spiritual symbolism. The scene was designed to create a powerful sense of mystery, wonder, and otherworldly beauty through atmospheric lighting, detailed environments, and cinematic composition.
This piece showcases how AI video can be used to turn imaginative concepts into immersive visual stories for film, music, entertainment, storytelling, and creative campaigns.
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One of our clients needed 70 ad video variants in a week, so we built an AI agent to do it in seven hours.
The build itself was a project. It required:
- Assembling a Claude agent connected to Remotion
- Building a knowledge base of the client's brand: brand guide, movement language, hook creation guidelines, past deliverables, briefing structure
- Teaching the agent to read the brief the way our team would
- Composing hook variants adapted for each aspect ratio (1x1, 9x16, 16x9)
- Assembling endcards and outputting files named and organized for QA
The first batch still needed heavy manual editing. The second, the agent assembled alone.
The third came out fully stitched (hook, body, CTA, disclaimer) needing only a review pass before shipping.
Each iteration meant testing what the agent got wrong, adjusting the skills, refining the knowledge base, and rerunning until the output matched the standard our team would ship.
When we sent the batch, the client feedback was: "The revised videos look great. We'll start using them immediately."
To show what this workflow can do, the video in this post was produced by this exact system.
If your business needs to ship ads at this volume, let's talk 👉 apta.agency/contact
70 ad variants in seven hours is wild. remotion?
AI-Directed Porsche 911 GT3 R Film
A cinematic automotive experiment created without a camera, physical car, studio, or production crew.
The goal was to explore how far AI + art direction could go in creating a premium automotive design film.
The Approach
Rather than asking AI to generate one complete video, I treated it like an actual production.
I broke the Porsche 911 GT3 R into individual visual moments — carbon bodywork, headlights, front aero, wheels and brakes, side profile, rear wing, and the final hero reveal.
Each shot was individually directed with attention to camera movement, lighting, reflections, materials, composition, and consistency.
The individual sequences were generated using Higgsfield, then brought into Runway to assemble, refine the pacing, transitions, and final film.
The Challenge
Generating a beautiful AI shot is relatively easy.
Making seven independently generated shots feel like they belong to one cohesive film is where it gets interesting.
The challenge was maintaining consistency across the car, materials, lighting, camera language, and overall visual direction while building a natural progression from detail → form → full reveal.
Tools
Higgsfield — AI video generation
Runway — Editing & sequence assembly
AI + Art Direction — Shot planning, prompting & visual consistency
A personal exploration into how AI can become part of the creative production process — not replacing direction, but expanding what can be produced from an idea.
