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Jumpstation Brand Book
This brand book outlines the visual identity guidelines for Jumpstation a one-stop-shop for tech development and marketing. It covers the core brand elements including the logomark and primary logo, the brand's two-colour palette (Ruby Red and Dark Slate Blue with their CMYK/RGB/hex values), colour usage principles, and typography (primary typeface Halogen paired with secondary typeface Axiforma). Designed to ensure consistent, cohesive brand presentation across all touchpoints as Jumpstation helps clients take ideas from development through to go-to-market.
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built a brand that sees the world twice.
real photography.
hand-drawn reaction.
one color: #CDF41D.
the illustration doesn't decorate the photograph.
it argues with it.
GLOSS*
Brand identity for Customer Conversions
wow, this is sick! looks cold 🥶
Kids don’t defeat fear by reading advice.
They understand it better when they can see it, shape it, shrink it, rename it, and laugh at it.
That’s the idea behind Monster Movie Studio — a cinematic interactive cartoon experience where children turn big fears into funny little animated monsters.
Instead of building another dashboard or basic kids app, I wanted this to feel like a playable cartoon episode.
A child can:
→ create a clay-like 3D monster
→ choose what made the monster feel big
→ drag magical tools onto it
→ direct a tiny cartoon scene
→ shrink the scary shadow
→ turn a roar into music
→ make the monster dance
→ transform it into a tiny helper
→ print a movie poster
→ share a gentle parent note
The whole experience is designed around one principle:
Every action should speak.
Not just buttons.
Not static cards.
Not a form with cute colors.
A tap should change the scene.
A drag should transform the monster.
A completed action should feel cinematic.
A child should feel like they are directing a tiny animated movie.
Built with Figma Make for the Config Makeathon.
Monster Movie Studio — turn big fears into funny little cartoons.
Love how visual this feels. Not a normal app, more like an interactive animated experience.
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