Hi everyone! I'm new here and wanted to introduce myself.

I am a product designer with 10+ years experience with a sleek and modern design approach. One of my superpowers is my understanding of the power of brand to create delightful, engaging, but highly functional and intuitive products. I understand when to dial up brand or utility, while balancing business and user needs.

I'm an expert at both the analytical and creative sides of product development, and I can seamlessly switch from high-level product strategy to detailed design. Whether it's a complicated end-to-end feature or a blue sky solution, I have the toolkit to create products that people will enjoy or use with ease. My strengths also include building and maintaining design systems and leading teams towards a common goal.

I'm actively looking for part-time freelance. Please feel free to reach out or email me at hollyrankindesign@gmail.com. My full portfolio is available at www.hollyrankin.com.

Welcome to Contra 🙌

Most Kajabi sites lose visitors in the first 3 seconds.

Not because the design is bad. Not because the offer is weak. But because the first screen tries to say everything at once – and ends up saying nothing.

Sound familiar?

A headline that “explains” but doesn’t hook. A subheadline that tells the entire story. And 2–4 buttons competing for attention.

The visitor doesn’t know where to look – so they leave.

Your hero section has one job: make people feel “I’m in the right place” and show them what to do next.

Not to overwhelm. Not to impress. But to guide.

A short, clear headline. Simple context. One primary button (a secondary one is fine – just not competing).

When you rebuild your hero around this – the page stops feeling noisy and starts feeling like a confident brand. Below – a real before & after. Which version feels cleaner to you?

Rightly said