How we use AI as a tool to accelerate our workflow at HSS? For our latest branding project, we wo...

How we use AI as a tool to accelerate our workflow at HSS? For our latest branding project, we wo...How we use AI as a tool to accelerate our workflow at HSS? For our latest branding project, we wo...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

HS Studio

pro

• 1d

How we use AI as a tool to accelerate our workflow at HSS?

For our latest branding project, we worked hand in hand with AI. Instead of using it to just generate random images, we integrated it right into the core of our creative pipeline.

Here is a very concrete example of how we built this visual:

Step 1: AI Prototyping We start by quickly generating a series of mockups. This allows us to validate the bottle silhouette, proportions, and industrial design direction before diving into technical production.

Step 2: Modeling and Lookdev We switch to Blender to bring back true geometric rigor. 1:1 scale modeling, PBR shader setup, and studio lighting. We output a physically accurate base render, which is essential to establish the premium positioning of the product.

Step 3: Img2Img and Organic Integration We take this raw 3D render and feed it back into the AI alongside a highly targeted moodboard (gel texture references, overall aesthetic). The AI then organically drapes our model. We get a rich visual while maintaining strict control over brand consistency.

Step 4: Compositing and Typography Since AI is never pixel-perfect, we take back the control. We clean up the artifacts by compositing our 3D passes, and then we completely rebuild the visual hierarchy and label typography. Finally, rigorous color grading ties everything together.

The full case study for the project is available here: https://www.hsstudio.fr/noma

branding ai 3d

Peace Ukutegbe

pro

• Jul 15

AI is making it easier for anyone to create designs.

But not everything should be DIY.

I used the same prompt on Claude, ChatGPT, and Figma Make.

Three different results.

If you’re not a designer, how do you know which one is actually good?

How do you know what hurts usability, accessibility, or conversion?

That’s why professionals exist.

AI is a great starting point, but expertise is what turns an AI-generated design into a product people actually enjoy using.

Even if you start with AI, let an expert refine it before you launch.

👇 Which one would you choose? Claude, ChatGPT, or Figma Make?

Deborah Ayodele

• Jul 16

Great job 👏

Kristaps Reinfelds

pro

• Jul 15

Brand identity created for a Riga based dental clinic. The goal was to develop a clean, contemporary visual identity that reflects professionalism, precision, and patient trust. The project included logo design, full brand system, and supporting visual assets, creating a distinctive identity with a consistent presence across both digital and print applications.

Brand Design Adobe Illustrator Adobe Photoshop Logo Design branding logo logodesign

Maty Sandoval

max

• Jul 17

That deep green and the AK monogram feel premium without tipping into cold or clinical, hard balance to strike for healthcare branding. Did the clinic have existing brand equity you had to work around, or was this a clean slate?

Keke Shen

pro

• Jul 15

Can't believe this was already a year ago — finally organized it properly.

This was a full brand identity for a food-focused creative agency, Soul & Pepper, built from scratch. It's since been paused, which might not look like a "success," but it's still one of my favorite projects from last year. So I went a bit deeper on the process and details — hopefully it shows what we built together and keeps it alive, at least on this page. The ending of the case study even got a little personal, because I was so genuinely involved in this one and it meant a lot to me in all kinds of ways. And that's kind of why I wanted to share it.

Check it out 💁‍♀️

Adobe Photoshop Adobe Illustrator branding