We had the pleasure of creating 10 films narrating the stories of @kering_official ‘s different h...We had the pleasure of creating 10 films narrating the stories of @kering_official ‘s different h...
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We had the pleasure of creating 10 films narrating the stories of @kering_official ‘s different houses, crafting animated books celebrating their heritage.
Creative Direction & Production @aldenteparis
Directed by @sacha.kalfon and @basilmnc
CGI / Edit / Motion Design by @basilmnc
Graphic and Editorial Design by @sacha.kalfon
Original Music & Sound Design by @kamalelaoufi
Clearance Supervision by @hanneloreestachy
Al Dente Team:
@carlalmn__
@theocheko
@valentinbreyne
@victor.graff
Special thanks to @bessenayy @emmanuel_kms and @rbrtemma for their help during the project
Full films on www.kering.com
Experimenting with avatar animation using Figma + Motion ✨
Honestly, I never thought Figma Motion could generate motion this smooth, it’s starting to feel surprisingly close to what I’d normally achieve in After Effects.
Figma Motion is definitely making motion exploration much more accessible for product designers. 👀
The way the letters stretch and reveal themselves in that typography feels almost cinematic. H3 handles motion blur really well for this kind of editorial animation.
A part from the Landys promo I animated. The arc paints itself out of job photos, then collapses into the app feed.
Do you think that style matches the theme?
The way the arc paints itself out of the photos before collapsing into the feed has a nice build-up-and-release rhythm to it. Did you time that reveal to a specific beat in the audio, or was the pacing locked before sound came into the mix?