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A recent piece of work exploring one of my favorite topics: cult brands.
I've always been interested in why some brands become part of people's identity while others remain products. The answer usually isn't better marketing. It's a combination of community, symbolism, worldbuilding, status signaling, and emotional participation.
This breakdown looks at the mechanisms behind brands like Rhode, Glossier, Aesop, and Supreme, and what smaller brands can realistically learn from them.
Full post below:
https://www.instagram.com/p/DZfm3mCCdjq/?img_index=1
More brand strategy, consumer psychology, cultural analysis, and trend research on my profile.
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Little Voices is a keepsake of your kid's voice. It's for the silly, fleeting, unrepeatable bits, before they grow out of them. https://littlevoices.figma.site
I have thousands of photos and videos of my daughter, but barely any recordings of her voice. Voice memos get buried in a list, and I hardly go back to them. As she grows up , she’s changing faster than I can hold on to her.
So I built Little Voices for the Config Makeathon, but maybe more so for myself, and other parents who might feel the same way.
I've been using it with my daughter, and she loves hearing her own voice. She keeps becoming someone new, and now I get to hear every version of her, whenever I want.
What it does:
🎤 Catch a moment in seconds
📚 Each memory becomes a storybook card, marked by the age your kid was when you caught it
🗂️ Sift through the pile, browse by age like a time capsule, or search by keywords
💭 Prompts to help when you draw a blank
📈 See how often you record, gently — no streaks, no guilt
🧒 A separate collection for each kid
How I built it:
🎨 Figma Weave for the card art. I built a repeatable workflow that generated dozens of cards in a consistent style, instead of prompting one at a time.
✨ Figma Agents for design exploration and a simple design system. Figma-native agents felt like a true design collaborator that understood my context — directly fine-tuning iterated designs was what was missing in my Claude Code / Figma MCP workflows.
🧱 Figma Make to put it all together. The trick: ask it for a plan before executing anything. Reviewing the plan first meant the component came out right the first time, instead of three rebuilds later.
If you have your own version of this in your life, tell me about it in the comments. 🙌
Huge thanks to the Figma support team; I hit a publishing wall on both Sites and Community, and they personally unstuck both for me so I could ship this. This entry couldn't exist without them!
🎨 Figma Community file: https://www.figma.com/community/file/1648859345546148095
This is a great example of creative problem-solving. The final experience feels very polished.
Built a financial SaaS brand that looks like it was designed by a meteorologist who never lost a board meeting.
No dashboards. No icon libraries. No "clean and modern."
Just pressure.
Incredible
🃏 Have you ever played Mafia?
Did you know it's also played professionally – with rankings, federations, and tournaments all over the world?
"Mafia" – a team psychological, turn-based, role-playing game with a detective plot, simulating the struggle of an informed organized minority against an unorganized majority.
Some time ago, I developed the identity for one of the Mafia game federations.
The logo was built around the symbolism of the game itself:
🔴 10 players seated at a round table
🔴 two teams divided by color – black (the Mafia) and red (the citizens)
🔴 the key roles: the Don leading the "black" team and the Sheriff leading the "red"
The goal was to capture the whole essence of the game in one clean mark – conveying both the drama of the confrontation and the clear structure around the table.
So which side are you on — the Mafia or the citizens? 👀
I love Mafia, although I've only played it three times in my life 😄 So I'm more of a spectator than a player)))
I really like the logo concept. It's very creative, and I love the deeper meaning behind it!
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