A recent piece of work exploring one of my favorite topics: cult brands.

I've always been interested in why some brands become part of people's identity while others remain products. The answer usually isn't better marketing. It's a combination of community, symbolism, worldbuilding, status signaling, and emotional participation.

This breakdown looks at the mechanisms behind brands like Rhode, Glossier, Aesop, and Supreme, and what smaller brands can realistically learn from them.

Full post below: https://www.instagram.com/p/DZfm3mCCdjq/?img_index=1

More brand strategy, consumer psychology, cultural analysis, and trend research on my profile.