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Campaña de relanzamiento de marca - Satena
RETO: ¿Cómo posicionar de forma contundente a Satena como la aerolínea insignia de los colombianos?
INSIGHT: Usar expresiones lingüísticas que son muy representativas de la cultura colombiana genera familiaridad, orgullo y complicidad.
CONCEPTO: Queremos que vueles bacano.
ACCIONES: Modificar el lenguaje de todo el journey del cliente en términos que disfruten y conecten con los colombianos.
*Proyecto hipotético trabajado en la universidad.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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