Football-Inspired Packaging Design for Popeyes México ProjectFootball-Inspired Packaging Design for Popeyes México Project
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Daniel's avatar
Daniel Camargo
• Jun 30
A commissioned packaging design project for Popeyes México, created around the energy, ritual, and excitement of football match days.
The goal was to build a visual system that could connect fried chicken with the social language of the game: gathering, sharing, celebrating, and craving something crunchy before, during, or after the match.
The packaging system included a fried chicken tray, medium family box, burger box, and kraft paper bag, all designed under a cohesive visual language inspired by football diagrams, movement, bold color, and match-day energy.
Art direction, packaging design, AI-assisted visualization, and case study development by Daniel Camargo.
Art DirectionPackaging DesignDigital illustrationAdobe IllustratorGoogle GeminiProcreateAdobe Photoshop
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Samuel 's avatar
Samuel O
pro
• 2d
I love this color 😍
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