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Full-Scale Operations & Marketing Overhaul
Joined as COO of an early-stage company with ambition but zero infrastructure. No documented processes, no performance tracking, no marketing direction. Built everything from scratch while keeping the business running simultaneously.
Architected the entire operational backbone — cross-functional workflows, project management systems, performance culture, hiring and onboarding processes. On the marketing side, owned everything end-to-end: paid advertising, social strategy, email funnels, website, and brand positioning.
Key results:
Built internal SOP library of 35+ documented processes from scratch
Managed and mentored a cross-functional team of 11 people across 4 departments
Oversaw paid ad campaigns with combined monthly budget of $8,500
Reduced inter-departmental miscommunication by 60% through structured workflows
Grew brand's organic social following by 180% over 18 months
Built executive KPI dashboards tracking 20+ metrics used in weekly leadership reviews
Achieved 91% on-time project delivery rate across all active workstreams
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most consultants don’t have a traffic problem.
They have:
weak positioning, poor qualification, generic messaging, wasted discovery calls
So I built an inbound authority funnel system designed to:
→ Attract better-fit clients
→ Qualify leads automatically
→ Improve trust before the call
→ Reduce low-intent inquiries
→ Increase conversion efficiency
This isn’t just a “Framer template.”
It’s a complete inbound acquisition system built for consultants and service businesses that want higher-quality clients — not more noise.
Inside the system:
• Conversion-focused funnel
• Multi-step qualification logic
• Lead routing workflow
• CRM structure
• Onboarding flow
• Messaging framework
• CTA optimization system
Built for operators who want leverage, not manual chaos.
Available now on Contra.
This is clean work.
Hi, I'm Caitlin! 👋
I'm a marketing strategist and content creator with experience working at ABC, The Walt Disney Company, FOX, Star Events and Agency EA.
I help brands bring their ideas to life through:
✨ Social media strategy & content creation
🎨 Graphic design
🎥 Video editing
🎙️ Podcast production
📈 Content marketing strategy
Whether you need engaging social content, polished digital assets, or end-to-end marketing support, I combine strategic thinking with hands-on execution to create work that drives results.
If you're looking for a creative and detail-oriented marketing partner, I'd love to connect!
Welcome
Starting point of a recent build 👋
This was for a B2B marketing agency in Berlin. The project included 6 pages with CMS structure and light animations.
I always begin like this. No styling, no colors, just layout, spacing and hierarchy in grayscale.
If the structure does not work on its own, the design will not fix it later.
Here is a related project for context
Marketing Agency Website Design Case Study
This early phase is usually where most of the real decisions are made.
Will share more breakdowns like this.
Great work!
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