Brief

PhoneMiner Chad needed a landing page to support the launch of its Telegram mini-app and an upcoming six-round token presale. The client's brand identity leaned into meme culture ("Chad" branding, playful copy) while still needing to communicate real structure: tokenomics, a multi-year roadmap, team credibility, and a clear path for early supporters to get involved.

The core challenge was balancing two audiences at once. Casual community members scrolling on mobile who respond to memes and momentum, and more skeptical visitors who want to see numbers, a timeline, and proof the project isn't vaporware.

The Approach

Information architecture. I organized the page around the questions a prospective community member actually asks, in the order they ask them: what is this → how do I get in → what happens after → who's behind it → how do I trust it. That maps to the site's flow: hero → tokenomics → presale rounds/round pricing table → roadmap timeline → team → audit/FAQ → contact.

Tokenomics & presale visualization. Built out a clear breakdown of the 1B token supply (presale, liquidity, marketing, team, reserve allocations) and a six-round pricing table showing token count, price per token, and USD target per round — so the pricing structure is scannable rather than buried in a whitepaper.

Roadmap as a narrative, not a list. Structured the roadmap around a visual timeline (Q4 2025 through 2027) so the project reads as a sequence of shipped/shipping milestones — Telegram mini-app beta, presale, mobile app, and eventual mainnet — rather than a flat bullet list.

Trust signals. Added a dedicated "what we don't offer" section (no rugs, no VCs, no fake roadmap), a named founder bio, and a link out to a third-party audit report, since credibility is the biggest conversion blocker for any early-stage token project.

Built for mobile-first, Telegram-native traffic. Since most early users arrive via the Telegram mini-app and social links rather than search, the page prioritizes fast mobile load and one-tap paths into Telegram/Discord/X over traditional SEO-driven layout.

The Result

A single-page site that gives PhoneMiner Chad a professional presale front door: countdown to launch, tokenomics breakdown, six-round pricing table, multi-year roadmap, team section, audit link, and FAQ — built on WordPress/Elementor for the client to keep updating independently as the roadmap progresses.