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Google Ads Campaign Setup & Optimisation Strategy
This project showcases a complete Google Ads campaign framework designed to help a growing brand reach the right audience, improve visibility, and drive conversions.
The strategy includes audience research, campaign structure planning, keyword targeting, ad copy development, budget allocation, and optimisation recommendations. Every element was designed with performance, scalability, and ROI in mind.
Project Highlights:
• Campaign Structure Planning
• Audience & Keyword Research
• Ad Copy Creation
• Budget & Bid Strategy
• Performance Optimisation Framework
• Campaign Review Dashboard
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Multi-Channel Google Ads Scaling & Conversion Architecture
Engineered and optimized high-scale global Google Ads campaigns, focusing on maximizing ROAS and structural data feeding through advanced tracking setup.
What was executed:
Performance Max & Search: Deployed intent-driven campaigns focused on high-value buyers rather than empty traffic.
Smart Bidding Training: Enhanced Google's AI bidding algorithms by structuring clean conversion data pipelines through Google Tag Manager.
Budget Architecture: Audited and restructured global ad-spend allocations to eliminate leaking budgets and scale profitable products.
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Fixed a broken data architecture for an e-commerce brand by implementing advanced client-side and server-side tracking via Google Tag Manager. This restored 35% of "lost" conversion data caused by ad-blockers and browser privacy restrictions, allowing Google Ads Smart Bidding to optimize accurately.
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Server-Side GTM Setup: Provisioned a cloud server container to route conversion data server-to-server directly to Google Analytics 4 (GA4).
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