I recently designed and built this portfolio for Aaron Israel — fully from scratch using Figma for Design, and HTML & CSS.
No frameworks. No shortcuts. Just structure, spacing, and intentional design.
The goal wasn’t to make something flashy.
It was to create a portfolio that feels effortless to use and lets the work speak immediately.
A few things I focused on:
• Clean visual hierarchy so nothing competes for attention
• Thoughtful spacing and typography to guide the eye
• Performance — fast, lightweight, no unnecessary bloat
• A structure that reflects real product thinking, not just visuals
Sometimes the best design is the one you don’t notice… because everything just makes sense.
A refined product landing page concept for a modern furniture brand, built around one statement piece
The design combines warm neutral tones, oversized typography, and editorial layouts to give the bar stool a premium, design-focused feel
Special attention was given to:
• Product-first composition
• Clean editorial typography
• Warm premium aesthetic
• Product details and features
• Video and 3D presentation
• Responsive mobile layout
The result is a simple, elegant experience that keeps the product at the center while giving the brand a distinctive visual character 🤎