For this one, I went for a premium podcast-style look with natural delivery, subtle camera changes, kinetic text and supporting B-roll, instead of making it feel like the usual AI talking-head video.
The goal was simple: make AI-generated content feel like something you’d actually stop and watch.
A spec social media campaign created for a fictional skincare brand, Luxé Radiance. This project showcases my ability to write benefit-driven, emotionally resonant copy that builds trust and drives engagement — blending clean, persuasive language with a premium brand voice.