EN In the men’s grooming branding project, the focus was on building a strong, confident identityEN In the men’s grooming branding project, the focus was on building a strong, confident identity
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Hellen Leal
• Jan 29
EN
In the men’s grooming branding project, the focus was on building a strong, confident identity aligned with the target audience’s values. The challenge was to balance masculinity, quality perception and product differentiation, creating a visual system that feels authentic, premium and market-ready.
PT :
Nesse projeto de branding para produtos de higiene masculina, o foco foi construir uma identidade forte e confiante, alinhada aos valores do público-alvo. O desafio era equilibrar masculinidade, percepção de qualidade e diferenciação do produto, criando um sistema visual que transmitisse autenticidade, sofisticação e estivesse pronto para o mercado.
https://www.behance.net/gallery/226042499/Branding-Mens-beard-brush-and-combs
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