EN In the men’s grooming branding project, the focus was on building a strong, confident identity

EN In the men’s grooming branding project, the focus was on building a strong, confident identityEN In the men’s grooming branding project, the focus was on building a strong, confident identity

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Hellen Leal

• Jan 29

In the men’s grooming branding project, the focus was on building a strong, confident identity aligned with the target audience’s values. The challenge was to balance masculinity, quality perception and product differentiation, creating a visual system that feels authentic, premium and market-ready.

PT :

Nesse projeto de branding para produtos de higiene masculina, o foco foi construir uma identidade forte e confiante, alinhada aos valores do público-alvo. O desafio era equilibrar masculinidade, percepção de qualidade e diferenciação do produto, criando um sistema visual que transmitisse autenticidade, sofisticação e estivesse pronto para o mercado.

https://www.behance.net/gallery/226042499/Branding-Mens-beard-brush-and-combs

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Anchovies Agency

pro

• Feb 25

Seed came to us right as their word of mouth started doing what it does when you are actually good, the work spread fast, and the business outgrew the brand. They needed an identity that matched their momentum, with brave clarity and zero cheese, especially with a name that could easily slide into childish territory. We built a straightforward, adult, forward-looking system anchored by an abstract mark that can live in motion, which gave them room for storytelling without gimmicks. The result was a tangible brand that backs up the hype, sets the mood in every pitch, and helps close the deal.

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Madi 💫

pro

• Feb 25

cool project!! reminds me of 90s skate brands

Inch Graphica

pro

• Feb 25

Designed a bold, high-energy identity for a salad concept called Toss Bar. The idea was simple: healthy food, but make it loud. Visually, I focused on Bold green tones for freshness , High-impact yellow for appetite & visibility, Condensed stacked typography for memorability , Strong color blocking for maximum brand recall The result is a brand that feels confident, energetic, and modern not soft or generic. As fellow creatives, I’d love to know does the tagline system strengthen the brand voice?  Share your view in the comments 👇✨

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