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Nobody asked for another lipstick ad.
So I built one that doesn’t feel like one.
This is what happens when you mix high-fashion direction with surreal tension — people stop scrolling, even if they don’t know why.
48 hours. No studio. No crew.
If your brand still looks like everyone else’s, that’s the real problem.
DM me.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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GenLayer is a brand for thinking machines. So the identity had to think too.
Instead of a static pattern I built a fluid animation system: lines that continuously flow into one another, the way AI evolves through new thoughts and ideas. One system, endless moments, the same waves that breathe on the website also carry a conference wall or a product reveal.
That's my bar for an AI-driven brand style: not "does it look techy," but "does it behave like the product."
Curious how other designers handle this: when your identity is animated or generative, how do you keep it recognizable without freezing it into a template?
That line about one system with endless moments really lands, especially paired with the waves visual. Did you build the animation in After Effects directly or block it out somewhere else first?
I found this skincare brand on Instagram and instantly loved its identity.
After visiting the website, I saw an opportunity to improve the hero experience. I reached out but didn't get a response, so I redesigned it as a personal challenge.
My focus was simple: preserve the brand's premium aesthetic while improving clarity, hierarchy, and conversion.
Here's the
A. Before
B. After
Which version would you rather land on?
Also, i published the case study check comment for link
11 voted
85%
2 voted
15%
13 votes
Closed
AI can generate beautiful images but the hard part is getting results that actually look like they belong to the same brand.
That's why I created this Brand Image Prompt Kit for Skincare Brands.
Instead of random prompts, it's a complete system to create cohesive packaging mockups and lifestyle imagery for skincare brands.
Inside you'll find:
✨ 4 prompt scenarios
✨ 20+ AI-generated examples
✨ Templates that work across Krea, ImageFX, and Adobe Firefly
The goal? Less prompting, more art direction.
Smart to build this around consistency instead of just prettier outputs. Cross platform prompts that hold up across Krea, ImageFX and Firefly is the hard part most people skip. Congrats on shipping it.
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