Sunscreen packaging has to do two jobs at once: communicate protection clearly and earn a place i...Sunscreen packaging has to do two jobs at once: communicate protection clearly and earn a place i...
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Sunscreen packaging has to do two jobs at once: communicate protection clearly and earn a place in a skincare routine.
For Mokau, I balanced a minimal information hierarchy with a soft neutral palette, fluid product imagery, and distinctive copper details—creating a mineral sunscreen identity that feels clear, modern, and premium.
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
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