Concept project: rebuilt a Lamborghini launch page from the ground up — "Forged in Fire." ThisConcept project: rebuilt a Lamborghini launch page from the ground up — "Forged in Fire." This
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Concept project: rebuilt a Lamborghini launch page from the ground up — "Forged in Fire."
This one was all about frame-by-frame scroll-scrubbed video. Instead of a video that just autoplays, every frame is tied directly to scroll position — so the car assembles, rotates, and reveals itself exactly as fast (or slow) as the user scrolls.
Some of the technical bits I focused on:
- Multiple scroll-scrubbed video sequences (garage reveal, speed close-up, rear profile) — pre-processed and optimized so scrubbing stays smooth even on long timelines - A spec-sheet section built like a real automotive site — animated counters for power, 0–100, top speed, all triggered on scroll - Typography treated as a design element itself — big, condensed, monospace-style numbers to match that "engineering document" feel - FAQ, gallery, and ownership sections structured the way an actual luxury brand site would organize a product launch
The goal with this concept build was to prove I can handle the kind of high-production, cinematic storytelling that premium/luxury brands expect — not just animate a page, but make it feel like a short film.
Full video walkthrough coming soon.
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