Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
A fresh landing page concept for a basketball-inspired sportswear brand that brings together performance, fashion, and a bold pink aesthetic.
The design combines energetic sports visuals, oversized typography, and soft pink tones to create a playful yet confident look.
Special attention was given to:
• Bold hero section with strong visual impact
• Pink-inspired color palette and sporty aesthetic
• Oversized typography and clean layout
• Fashion-focused basketball imagery
• Responsive desktop and mobile design
• Simple mobile navigation and clear CTA
The result is a vibrant landing page that feels sporty, stylish, and full of personality.
Looking to create a standout website for a sportswear, fashion, or lifestyle brand? Let's connect 🚀