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I turned an everyday taxi ride into a relatable storytelling piece about consideration, comfort, and the little social situations we often overlook.
The story follows a series of passengers getting in and out of a cab, leading to a moment that made me stop and think about how easily we can become comfortable with a situation without considering how it affects someone else.
I developed the concept and wrote the Instagram carousel to make an ordinary experience feel engaging, thought-provoking, and relatable to the audience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
This website was created from ONE prompt! 🔥
We usually explore our design vibe with Claude, but this time we wanted to see how far ChatGPT 5.6 Sol could go from just a single prompt.
And for one prompt? The result is surprisingly strong.
For a one-prompt experiment, it’s pretty solid. There are still some details we’d need to tweak and refine, but overall, definitely not bad for a first pass!
Curious, what do you usually use for vibe designing, and which one gives you the best results so far? 👀
The visual direction came out really nice! would love to see the claude vs chatgpt comparison for the same prompt 😆
The perfect marketing tool for financial / Web3 / crypto projects
These type of videos work extremely for these type of businesses.
Why?
It turns a tough (often boring) topic into an engaging, storytelling format.
What do you think?
Check out how it performed here on Instagram
boring topic + good story is such an underrated combo