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Sustainability has a "trust" problem. š«
A recent Deloitte/WSJ deep dive highlights exactly why the "Green Revolution" is stalling at the cash register.
It comes down to three friction points:
ā The Green Premium: Consumers are unwilling to pay more for "green" when inflation is already hurting their wallets. ā The Confusion: Too many labels, too much jargon, too much greenwashing. ā The "Me" Factor: Marketing focuses on the planet, not the person.
The brands that win in the next decade won't be the ones with the loudest mission statements.
They will be the ones that frame sustainability as a personal benefit (Health, Savings, Quality) rather than a charitable act.
Make it easy. Make it affordable. Make it clear.
Agree or disagree?
#Business #Sustainability #Marketing #FutureOfRetail #Greenwashing
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It's deciding that "good enough" revenue is fine; without diagnosing what it's actually costing them.
Thesis: Stores don't fail loudly. They bleed quietly.
The cost of inaction isn't zero; it's just invisible.
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ā¢ Conversion could be 3.2% with proper structureĀ
ā¢ AOV could be $67 with strategic product pages
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That's $62K/month left on the table. $744K annually.
Not because you're failing. Because you never diagnosed what "normal" was costing you
Why this happen ā
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ā¢ 2d
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I designed two homepage variations for a Functional Nutrition platform ā focused on clarity, emotional reassurance, and conversion flow.
The UX strategy was simple but intentional:
Structured hierarchy to build credibility.
Guided service segmentation to reduce decision fatigue.
Value-first storytelling before every CTA.
In the health space, users donāt just browse. They evaluate. They hesitate. They need reassurance.
This interface was designed to remove friction before it appears.
Strategic UI. Behavioral UX. Conversion with empathy.
If youāre building a service-based brand that requires authority and trust, letās talk.
ā Kibriya
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