3 flavors, 1 can design modeled, labeled, and lit entirely in 3D. From label wrap to metal reflec...3 flavors, 1 can design modeled, labeled, and lit entirely in 3D. From label wrap to metal reflec...
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3 flavors, 1 can design modeled, labeled, and lit entirely in 3D. From label wrap to metal reflections to studio lighting, everything you see here is rendered, not shot.
Swipe to see how it holds up across different lighting setups
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website.
I’ll be sharing the final result soon, and I think the difference will be interesting to see.
What do you think?