Designing a startup brand from scratch. Meet Novo : a neo-bank imagined for the next generation. ...

Designing a startup brand from scratch. Meet Novo : a neo-bank imagined for the next generation. ...Designing a startup brand from scratch. Meet Novo : a neo-bank imagined for the next generation. ...

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Prem Pandey

pro

• 1d

Designing a startup brand from scratch. Meet Novo : a neo-bank imagined for the next generation. Today I explored the brand direction, logo system, and visual language. Here’s the first look ↓

branding Logo Design Brand Design

Akinkunmi Ayo

pro

• 20h

amazing work

Sam Stoof

pro

• Mar 10

AMET AI -- Logo Design

Adobe Illustrator Adobe Photoshop Figma Brand Design Logo Design Illustration

Aditya Pandey

• Mar 10

Using an organic botanical element for an AI brand is such a bold and unexpected move. The warm golden tones against that neutral background feel premium. Really stands out from the typical tech logo aesthetic.

Révolté

pro

• Mar 10

Velo, Health drink identity. Dark palette, fluid script, Bebas Neue. Logo to ad in one system. Built from a single motion photograph.

Check it out

Figma Lovart Brand Design

Oluwatoyin Atanda

pro

• Mar 10

beutiful

Jordan Stimpson

pro

• Mar 10

Unused work doesn't mean it's wrong... This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little. How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)? The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is. It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning. Just emphasising certain attributes over others. I loved this direction. Thankfully I loved the chosen one too.