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Pricing is positioning.
Discounting is repositioning.
The jobs I refuse on price are the ones that make the other work possible. I forgot that for six weeks last month and it almost costed me another project I was super excited about.
Positioning makes a real difference
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Indeed, man 👍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.
If they're saying anything that contradicts the homepage, the brand is already losing deals.
I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.
The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.
We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.
Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.
Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.
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Pricing pages for an eSports focused AI translation SaaS. One that is more minimal or the more detailed version.Which pricing page looks the best, and why do you think so?
39 voted
43%
52 voted
57%
91 votes
Closed
The icons looks like the logo, so it should also take the colour
We designed and built the brand and digital experience for HRM, a PEO/EOR provider focused on Mexico.
The challenge was structuring multiple services: payroll, compliance, benefits, into a clear, unified system.
The result is a controlled interface, strong hierarchy, and a visual system that communicates trust and operational precision.
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