Generated these looks in Midjourney — but the layout is what really pulls it together.

Grid, crosshairs, typography, detail callouts: same images, but the presentation makes them read like an actual editorial spread instead of just pretty pictures.

The grid, crosshairs, and detail callouts do more than decorate the Midjourney output—they turn it into an editorial system. Great example of how art direction can make a set feel like a coherent campaign.

A look at the identity I’ve been working on for Sync, a car rental platform in Greece.

You pick the car you want and a local provider brings it to you. Pretty good starting point.

The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.

I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.

Big Greek headlines, plenty of space and a system their team can keep easily.

Impressive work, colors are great in use.