Eyewear Ecommerce Website Redesign — AI vs. WaxyWeb
A side-by-side design comparison exploring two approaches to an online eyewear store.
The WaxyWeb redesign focuses on the relationship between product presentation, collection browsing, editorial imagery, and the store’s visual identity.
Design considerations:
Eyewear product presentation
Ecommerce layout and hierarchy
Collection and product discovery
Fashion-focused visual direction
Consistent online shopping experience
For fashion, eyewear, and lifestyle brands, the goal is to create a store that presents products clearly while giving the brand a recognisable visual presence.
An AI-generated vertical product reel for iKawn.com, telling a fashion-shopping story through mobile browsing, a mirror experience and different outfit looks.
The visual direction uses warm interiors, close-up shopping moments and a consistent fashion setting to make the virtual try-on idea easy to understand. Created as an illustrative brand film for social and product marketing.
I help brands turn product ideas into AI-generated videos with a clear story and a defined delivery format. Available for product reels, launch videos and website development. Send me your brief, audience and timeline.