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Sports Project
A collection of football-focused designs created for social media and digital platforms.
Exploring graphic design, typography, composition and visual storytelling through matchday visuals, player designs and football content.
Graphic Design · Football · Social Media · Visual Storytelling
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Retro-futurism has always been a fun direction for us, and this was one of the first projects where we really went all in on it.
We created Alex Devine as a fictional web developer and built the whole identity around that old-school vision of the future, CRT screens, terminal interfaces, dithering, experimental typography, and a bit of Y2K nostalgia.
From there, we turned the concept into a full digital experience: the brand identity, portfolio, resume, and Devolio, a Framer template built around the same visual language.
What stands out to you most? The typography, the CRT direction, the identity, or the overall art direction?
Nice work
Multi-Sport Training Platform — Sports Landing Page 🎾⚡
This concept was created for a modern sports facility that brings training, coaching, professional equipment, and indoor & outdoor courts into one clear digital experience.
The goal was to make the platform feel energetic and performance-driven while keeping the information easy to scan. The visual direction combines bright sky imagery, dynamic sports photography, technical interface details, and lime accents to create a strong sense of movement from the first screen.
Special attention was given to:
• a high-impact hero section focused on movement, training, and performance;
• clear communication of key benefits like professional equipment, clean facilities, expert coaching, and comfortable training zones;
• strong CTAs that guide users toward joining the sports community;
• responsive desktop and mobile layouts built for quick browsing 📱;
• visual cues that highlight indoor and outdoor court options;
• offer-focused sections that support conversion without making the page feel overly promotional;
• a bold visual system that can scale across tennis, padel, fitness, and other sports services.
The result is a modern sports experience that feels active, clear, and motivating — helping users understand the offer quickly and take the next step with confidence. 🟢
Looking to create a stronger digital presence for your sports, fitness, or wellness brand? Let’s build something that moves. 🚀
The typography is probably my favorite part😍