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The All Yoga site had grown into a Frankenstein of mismatched sections with no shared brand guidelines. I rebuilt it around a single minimalist design system, using Apple- and Airbnb-inspired cards as requested by the client. The result cuts through the clutter and gives the school one coherent, professional identity that guides visitors straight toward applying.
Untangling a site that grew without any shared guidelines is its own kind of archaeology work. Was there a section the client insisted on keeping that you had to fight to simplify?
The network for creativity
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🌿 Brand and art direction for nunu, a minimal botanical skincare brand built around green oils, soft rituals, clean ingredients, and calm visual storytelling.
great job
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
