Transform Your Web Design Business: Fluid22's Success JourneyTransform Your Web Design Business: Fluid22's Success Journey
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David Aitken
pro
• May 30
Fluid22 started out like many web design companies, competing for low-paying projects in a crowded market where everyone was trying to undercut each other.
The turning point came from stepping back and getting clear on three things: how clients were actually interacting with their pages, who their ideal client should be, and why small businesses were not the right market for the level of work they wanted to deliver.
From there, the brand was completely repositioned with new messaging, a stronger design direction, and a clearer offer built around business growth instead of basic web design.
Today, Fluid22 sells projects for tens of thousands of dollars, keeps marketing costs low, and stays consistently busy in an industry where that is extremely difficult to do.
Content WritingCROWeb DesignGoogle AppsLucky OrangeOdoo
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