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FitDaily - Health Monitoring app Brand Identity
The visual identity was designed to embody energy and clarity. Clean typography represents simplicity and structure, while the dynamic symbol expresses movement, rhythm, and continuous growth. The color direction leans toward fresh and vibrant tones — capturing vitality, motivation, and balance.
Every branding decision was intentional. From logo construction to visual language, the system was built to communicate reliability, modernity, and encouragement. FitDaily speaks to people who want to improve themselves without pressure — people who believe that showing up every day matters more than being perfect.
Progress is built daily.
Live fit every day.
The network for creativity
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Project I worked on with @brandtcreative.co
Every element in this identity was chosen with intention. The house, the trees, the cactus rooted in the founder's story and brought to life through a visual language that feels both personal and precise.
Deep navy and a collegiate green. A clubhouse energy that is refined, grounded and confident. The kind of brand that carries its history without having to explain it.
Every great brand is built, not born.
Sharing the identity we created for Harrow a hospitality group that curates boutique hotel and restaurant experiences where refined design and genuine service move together like a well-run room.
The visual language reflects that same coordinated thinking. Striped brick elements that layer and build, grounded in a palette of mint, deep green + gold. Something structured, but alive.
Wow I love these! 💕
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