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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Working on a new website for bem, would you like to see the brand identity behind it?
Yeah sure I will love to
Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
I’m exploring two hero directions for a Ferrari-inspired fashion landing page concept and testing which visual direction feels stronger.
Direction 1 uses the classic Ferrari red as the main brand moment. It feels bold, energetic, and instantly recognizable, with a cleaner fashion editorial layout.
Direction 2 shifts the experience into a darker, more luxury-driven direction. The black background makes the red feel sharper and gives the page a more premium, high-fashion feel.
Both directions have a different impact:
Direction 1: bold, iconic, energetic
Direction 2: luxury, dramatic, fashion-forward
I’m leaning toward Direction 2 because it feels more elevated and editorial, but I’d love to hear which one feels stronger at first glance.
12 voted
48%
13 voted
52%
25 votes
Closed
its actually a tough choice to make ngl. But i have to go with direction 2 as the colors are much more influenced by the main image
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