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The businesses that ignore CRM are usually the ones that need it the most.
Here’s why CRM and email marketing gets ignored more often than it should:
• It feels like admin, not growth
If teams see CRM as data entry instead of a revenue tool, it’s the first thing they avoid.
• Poor setup from day one
A messy CRM with the wrong fields, stages, and automations creates friction. People stop trusting it.
• No clear ownership
When “everyone” owns the CRM, no one really does. Updates slip, data rots, adoption drops.
• They bought software, not a system
CRM only works when tied to real processes: sales, follow-ups, handoffs, and accountability.
A well executed email marketing strategy is first and foremost a revenue engine that has infinite growth potential.
Do you agree?
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In designing this CRM dashboard, our focus was on creating a clear and structured environment for managing sales data and customer relationships. The interface consolidates key metrics such as total deal value, average deal size, win rate, and revenue dynamics into a single workspace, allowing users to quickly understand performance trends and identify changes over time.
this is super clean🙌
After 10 years closing deals at companies like Criteo (268% quota), Deel, and Autodesk, I learned something that changed everything: the person across the table doesn't care what you charge per hour.
They care what the result costs them NOT to have.
Here's how I'm structuring revenue on Contra:
- Digital products ($97-$599) = passive income that sells while I sleep
- Services ($1,750-$8K+) = high-ticket consulting for SaaS growth teams
- Subscription product ($299/mo) = recurring revenue from AI sales intelligence
The game isn't picking one. It's building a stack where each tier feeds the next.
What's your revenue architecture look like? Curious how others are stacking income streams here.
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The “throw money and hope” problem is painfully common. Precision in targeting and intent mapping really is where most ROI gains hide.
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