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Hello everyone!
Would love to share my latest branding project — AXIS, a brand offering lighting solutions for architectural projects, sourcing the right products to strike the perfect balance of light and shadow in every space.
The concept behind this project revolves around balance — not just light and shadow expressed through black and white, but also the balance of space reflected in the layout itself.
Check out the full project and let me know what you think! 👇
🚀
Nice
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Minale Design Strategy created a brand universe built around a strong idea: a culture of excellence. To bring this positioning to life, I came up with the idea of embodying this ambition by treating fruit and vegetable baskets as genuine works of art.
The aim was to go beyond their purely functional purpose and reveal the beauty and perfection of the products. Each composition is conceived as a unique piece, celebrating its shapes, colours and textures.
To reinforce this vision, I designed a hallmark as a symbol of quality. The imagery extends this approach, highlighting the beauty, precision and exceptional character of the product.
Together, these elements create a universe in which the product becomes an object of contemplation and desire, expressing craftsmanship and a true culture of excellence.
High-end.❤️
