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SEO in Webflow isn't an add-on – it should be part of the process from day one.
Many think SEO is just about keywords and meta tags. But in Webflow, the decisions you make during setup determine whether your site performs long-term or not.
Clean URL structure, semantic HTML, optimized load times, schema markup – all of this can be built into Webflow from the start. Retrofitting it later costs more time and delivers less impact.
In my latest article, I break down what really matters for SEO in Webflow – and why technical foundations beat any plugin.
👉 Link to the article: https://www.uebersaxsamuel.ch/en/webflow/seo-in-webflow
Not sure if your Webflow site is set up for SEO success? Drop me a message – happy to take a look.
This is excellent, Samuel!
Thank you. Appreciate the feedback.
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I recently wrapped up this build for IM Ragsdale & Co. The goal was to move away from the "static consultant" trope and create a digital home that invites founders in.
As the Webflow Developer, I focused on:
UX for Conversion: Streamlined CTA's to "Request Advisory Call."
Brand Integrity: Translating their "Partnership" ethos into a visual system.
Scalable Architecture: Built on a clean Webflow foundation for future growth.
Looking to take your service-based business from "cold" to "collaborative"? Let’s chat.
#MadeInWebflow #Independent #UXDesign #webflow
Love the positioning shift here. Moving away from the “static consultant” feel toward something more inviting + conversion-driven is a smart strategy. Clean execution 👌
After a relatively slow week, I decided to make some big updates to my portfolio.
I wanted to strengthen my positioning and case studies to better showcase my work and the results of it, not just "I make websites" and "Here's my work."
Instead of talking about why a website is beneficial, I wanted to just let the work do the talking. Focusing on restraint instead of trying to overly sell on the benefits.
You can check out the site down below 👇🏻
Love this shift. Strong positioning isn’t about saying more it’s about showing proof. Letting the work speak builds real credibility.
I still think about a moment when one of my first clients asked me to redesign the hero section on their website.
I couldn't believe they thought they had a better idea for the design.
With my version, it was a great photo of an employee, smiling, wearing the uniform with the logo showing clearly… it was perfect.
With theirs, it was just the portrait of the owner.
I thought they were crazy, but I wanted to make them happy.
Years later, I see it different now.
Their focus was clarity and familiarity with the owner because clients wanted to see who owned the company, I was focused on was aesthetics.
The best design isn’t always the most beautiful one, it’s the one that works for the right audience.
What do you think about this balance of expectations? And which version of the hero section do you think is better?
I like the designer version, but I'd go with the client version because I understand where they're coming from. The customer is always right. *
* = but only sometimes, though.
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