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This project focused on building an automated email workflow system using Mailchimp to improve lead nurturing, engagement, and follow-up communication.
The automation setup included:
• Step-by-step email journeys
• Trigger-based workflows
• Audience segmentation
• Automated welcome and follow-up emails
• Performance tracking and reporting dashboards
The goal was to create a smooth user journey that automatically engages leads, improves communication, and saves time through smart automation.
Tools used:
Mailchimp • Email Automation • Audience Segmentation • Workflow Setup
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
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Here’s how the system actually works.
A stranger sees your offer.
They click.
They become a lead.
But getting the lead is only the beginning.
The system now needs to know:
Who are they?
Where did they come from?
What are they interested in?
What have they done so far?
Then things start to branch.
If they respond → someone follows up.
If they book → the conversation changes.
If they don't respond → they enter another follow-up.
If they show buying intent → sales gets involved.
If they buy → they leave the sales journey and enter another one.
And all of this can happen without someone manually checking every lead.
That's the part of automation I find interesting.
It's not really about sending emails or SMS.
It's about building a system that reacts to what people do.
Traffic comes in.
Data gets collected.
Behaviour creates signals.
Signals trigger decisions.
Decisions create actions.
That's the dynamic behind a well-built CRM and automation system.
Hey, I built the entire application end to end. The real challenge inside the CRM automation is the perfect stages tagging along each stage if & else coordinations.
I built the entire wireframe. I can share with you.
Cold Email Campaign Lead Generation Results
I worked on a targeted B2B cold email campaign focused on reaching relevant prospects and generating qualified business opportunities.
My role included lead generation, ICP-based prospect research, data preparation, and cold email outreach to ensure the campaign reached the right audience.
Campaign Results
14.5K+ emails sent
49.2% open rate
4.9% reply rate
50 opportunities generated
$760K reported opportunity value
The campaign generated consistent engagement and helped turn targeted cold outreach into 50 potential business opportunities.
Services: Lead Generation · Cold Email Marketing · B2B Prospect Research · ICP Targeting · Data Enrichment · Email Outreach
50 opportunities from 14.5K sends is a strong conversion path. Great proof that cold email isn't dead, it's just usually done wrong.
Built a simple lead automation workflow
I just created this workflow connecting Jotform, Google Sheets, and Gmail.
The flow is simple:
Jotform submission → Google Sheets → Automatic email
A new submission gets recorded and an email is triggered automatically — no manual updates or follow-ups needed.
I’m enjoying building practical automation workflows like this and exploring different ways to connect everyday business tools.
#Automation #WorkflowAutomation #NoCode #Zapier #Jotform #GoogleSheets #Gmail
