A beautiful website isn't necessarily a website that converts.
I've seen websites that look visually impressive but make it difficult for visitors to understand what the business offers, find important information, or take the next step.
Good website design should do more than look good.
It should:
- Communicate your business clearly.
- Build trust within seconds.
- Make navigation effortless.
- Work smoothly on mobile devices.
- Guide visitors towards taking action.
Whether it's a new website or a redesign, every design decision should have a purpose.
Your website is often your first impression. Make it count.
What is the first thing you look for when visiting a business website ?
Exactly! Making the phone number easy to find and tap is such a simple detail, but it can make a big difference.
I'm mainly focused on building websites for small businesses and service-based businesses, helping them establish a stronger online presence and turn visitors into customers.
What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.
Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!