Transform Your Hiring Experience with HireLoop's Brand Identity

Transform Your Hiring Experience with HireLoop's Brand IdentityTransform Your Hiring Experience with HireLoop's Brand Identity

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Siddartha Dandannavar

• 2d

Built to connect talent with opportunity. A brand identity designed for clarity, trust, and momentum — introducing HireLoop.

Brand Identity & Motion Design for a modern hiring platform.

Brand Design Brand Strategy Logo Design Adobe Photoshop Figma Adobe Illustrator branding logoanimation

Révolté

pro

• May 7

Second batch for the brand identity of Onbrd

Full case study

Figma FLORA Lovart

Akin Gundogan

• May 8

Awesome branding as always!

Laura Gentili

• May 7

YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.

For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.

Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.

This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.

I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.