Creative direction, concept development, and social storytelling for a food & design publication. Defined the visual language, editorial themes, and content strategy from the ground up.
The serif wordmark against that warm, textured paper feels so confident and timeless, and the deep burgundy gives the whole identity real character. Beautifully restrained work, keep going! Did the paper texture come from a real scan or did you build it digitally?
AREA’s identity began with a simple idea: structure can make a brand more distinctive.
We explored it through bold typography, geometric forms, and a restrained monochromatic palette, bringing clarity and consistency to every touchpoint.
Real estate client for Mumbai - Ran Facebook Ads for luxury flats. Generated 89 qualified leads in 28 days, closed 3 deals worth 1.2Cr revenue at $3.45 CPL.
The dashboard view makes the funnel easy to follow. For luxury flats, which creative angle pulled the cheapest leads: lifestyle shots or the location and price hook?