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A creative social media poster series inspired by Coca-Cola’s refreshing, energetic brand identity. The series explores different visual concepts around ice-cold refreshment, food pairings, summer moments, and everyday enjoyment.
The goal was to turn simple Coca-Cola moments into visually engaging advertising concepts suitable for social media campaigns.
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L'IRON is a brand identity for a modern French waffle house, created for the Designerbriefs weekly challenge (Brief 181). The logo is traced from the plate of a 1920s heart-star waffle iron: five hearts, five letters, L' · I · R · O · N. It works as a hand-stamped seal paired with loose blue marker notes, bringing an old iron craft into a café that feels young, warm and a little cheeky.
The project covers the logo, menu, packaging and a flash-lit, analog-style photo series.
Would you order a waffle from L'IRON? I'd love to know what you think of the logo and if it fits the brand.
See the full project on Instagram: https://www.instagram.com/p/Dd63blwDh7M/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
So, so gooood!
A set of three social media designs created for the same café brand, featuring a consistent visual style, engaging layouts, and cohesive branding across the campaign.
Very playful and cohesive branding! Love the warm colours and fun typography. 🥜✨
Sookk: Logo Design & Brand Identity
Sookk is a fashion accessories company that sells modern socks made with affordable materials. The client came to me needing a logo and a complete brand identity.
Research: I started by studying the brand and looking at what its competitors were doing. My goal was to create something completely different, so Sookk would stand out in a crowded market.
Target audience: Sookk targets budget-conscious shoppers, mostly younger, style-aware consumers such as students and early-career professionals. They want their outfits to look considered without paying premium prices. They value affordability, but they still care about aesthetics. They want to feel they got something stylish, not something cheap.
Moodboard and logo exploration: With this in mind, I created a moodboard that matched the client's needs, and this is where my logo exploration began. I went for a design that is modern, clean, and easy to identify, with colors that appeal to the target audience.
Variations and mockups: Once the logo was approved, I created variations for use across different areas of the brand. I made mockups for sock labels, packaging boxes, the store sign, and other touchpoints. This step shows the client how the brand will look in real-life scenarios.
THat a pretty good design concept ✨