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Not all pre-sell pages are created equal. 👇
Before sending traffic to your product page, consider these 4 formats:
• Listicles
• Advertorials
• Quiz funnels
• Video Sales Letters (VSLs)
My take: Start with listicles. They’re easier to build, work across different offers, and provide a solid starting point.
The other formats can deliver stronger conversions, but they require more strategy and execution.
The key? Choose the format that best fits your offer and audience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Rage Create: Bold Shopify Store for Affirmation Decks
Rage Create makes affirmation decks, notepads and calendars for creative people. I built their Shopify store with a bold look that fits the brand’s voice.
What I did:
• Shopify theme customization built around the brand
• Product, collection and cart pages that make buying easy
• Mobile-first layouts, since most shoppers buy on their phones
• Speed and on-page SEO basics
Stack: Shopify, Liquid, Figma
Live: ragecreate.com
Most shoppers buy on their phones. How do you design for thumbs first?
Planning a project like this? Message me with your goals and timeline.
Amazing
A landing page should continue the conversation started by the ad.
For Corpus, a Pilates and physiotherapy studio, I designed campaign-specific entry points. Pilates, physiotherapy and RPG each needed a relevant starting point, while sharing one visual system.
The page keeps the brand’s warm, editorial character through typography, photography and movement. Clear service information and WhatsApp calls to action give that visual experience a practical next step.
My role covered art direction, responsive web design, interaction and AI-assisted front-end development.
This clip shows the general version. The responsive layouts follow the same visual language across desktop and mobile.
When designing campaign landing pages, do you start with one master page or with the individual ad journeys?
Separate entry points per campaign under one visual system is exactly the right instinct. The warm editorial character comes through even in the clip. I tend to start with the individual ad journeys, then build the system around what they have in common. Did the WhatsApp CTA drive noticeably more bookings than a standard form?
Most Shopify homepage banners are written like ads for the brand, not directions for the shopper.
"Elevate your every step" sounds nice. It doesn't tell a first-time visitor what you sell, who it's for, or where to tap.
Four quick fixes:
Say what you sell in plain words.
Name the button after where it goes. "Shop running shoes", not "Shop now".
Drop the auto-rotating slider. Lead with your strongest message.
On mobile, let a few best sellers peek above the fold.
None of these need a redesign. Most are a copy change and a section setting.
What's the headline on your homepage banner right now?
#Shopify #CRO #Ecommerce
Dropping the auto-slider is such an easy win. Do you see it help conversion often?