Client: Wisdom in Minutes (USA)
Target Audience: Parents of students aged 11–20 (Middle school to early college)
Wisdom in Minutes is a college and career readiness brand founded by Tonda Bean. The client needed a website that was not only professional and warm but also a strong lead-generation tool and educational hub for parents navigating their teen’s academic and career paths.
Goals:
• Create a credible, approachable website that feels warm yet strategic
• Educate parents while driving bookings for consulting, workshops, and speaking
• Highlight key programs with clear breakdowns and CTAs
• Organize complex content into a clear, intuitive structure
• Use authentic visuals and stats to build trust
My Role:
• UX and UI design using Webflow
• Visual customization of the Eduhub X template
• Website structure, layout, and interaction design
• SEO support and content optimization
• Lead magnet + calendar integration
• Visual strategy and branding alignment
Key Highlights:
• A clear, trust-building hero section with CTA and credibility stats
• Dedicated pages for three main programs: Launchpad, Middle School, and Post-Graduation
• Booking system integration for speaking engagements and discovery calls
• Resource-rich blog and downloads area to support lead generation
• Parent-inclusive storytelling approach, emphasizing guidance over pressure
• Custom color system reflecting optimism, trust, and growth
• Testimonials, speaker videos, and real photos throughout