3 things I optimize first on every website Before any redesign, before any fancy feature, I3 things I optimize first on every website Before any redesign, before any fancy feature, I
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Radu Sferlic
pro
• Jul 1
3 things I optimize first on every website
Before any redesign, before any fancy feature, I check three things. They fix more revenue than anything else on the list.
1. Speed. If the page is slow, nothing else matters. People leave before they see your offer, and Google pushes you down for it. Most sites are tested on fast laptops and fast Wi-Fi, then served to real people on mid-range phones and 4G. I optimize for the visitor's reality, not the founder's. Faster load, lower bounce, more conversions. Every time.
2. The hero section. The first five seconds decide everything. What is this, who is it for, what do I do next. If the top of the page can't answer all three instantly, the rest of the site is irrelevant. I make the headline about the visitor's problem and the CTA impossible to miss. Clarity beats cleverness here, always.
3. The path to action. Most sites make people work to convert. Too many clicks, too many fields, too many decisions. I trace the exact route from landing to buying and remove every point of friction along the way. Fewer steps, fewer doubts, more sales.
Notice what's not on this list. Animations. Trendy fonts. A full rebuild. Those come later, if at all.
Speed, clarity, and a frictionless path fix more revenue than any redesign.
Start with the leaks. Not the paint.
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