The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.
The way the letters stretch and reveal themselves in that typography feels almost cinematic. H3 handles motion blur really well for this kind of editorial animation.
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...