Story-First Video Editing Workflow for Client ProjectsStory-First Video Editing Workflow for Client Projects
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My workflow for most client videos is roughly:
Understand the objective of the video.
Organize footage, script and references.
Build the rough narrative.
Remove anything that slows the story.
Add B-roll and visual reinforcement.
Add motion graphics where they actually help comprehension.
Sound design.
Captions and text hierarchy.
Full quality-control pass.
Client review.
The biggest mistake I made early on was trying to polish scenes before the structure was right.
Now I care about the story first.
You can make a bad sequence look beautiful.
It's still a bad sequence.
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Creatives on Contra have earned over $150M and we are just getting started