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This is actually for my business "Platinum Digital Designs". It is intended to use on social media posts to give packages and their pricing. Also, this design shows simplicity and professionalism.
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Back after a while, excited to share some recent work.
I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.
It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.
One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.
Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.
Which logo reveal do you prefer ?
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I almost didn't post this.
Not because it's bad. Because it's personal. There's no client name attached. No brand guidelines I followed. No Slack thread with 47 rounds of feedback.
Just me, a blank canvas, and a feeling I couldn't explain in words. So I designed it instead.
Here's something nobody warns you about when you become a designer: the more client work you take on, the further you drift from the reason you started. You get good at solving other people's problems. You forget what your own creative voice sounds like.
This piece brought it back.
I sat down with zero expectations. No moodboard. No Pinterest tab with 200 pins. I just started moving shapes, pulling colors, trusting my gut. And somewhere between the third iteration and the fifth coffee, something clicked.
It felt like the first time I ever opened a design tool and thought, "I could do this forever."
If you're a creative who hasn't made something purely for yourself in a while, this is your sign. Not for your portfolio. Not for the algorithm. Not for a client.
For you.
What's the last thing you created just because you wanted to? Drop it below. I genuinely want to see it.
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