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Launched a site and it's not showing up in Google? Before rewriting content, check the boring stuff. These are the first five things I check, and each one is quick to find and fix.
1) A leftover noindex. A staging setting (meta robots tag or X-Robots-Tag header) shipped to production. In WordPress it's the "Discourage search engines" checkbox.
2) robots.txt blocks the crawl. A forgotten "Disallow: /" or a rule that catches more than intended.
3) The canonical points somewhere else. The homepage, the staging domain, or the http / non-www version.
4) Redirects, 404s and soft 404s. Redirect chains, URLs that died by accident, empty pages that still return 200.
5) Googlebot hits a wall. A password, login gate or firewall rule returning 401/403.
Fastest check: paste the URL into Search Console's URL Inspection and run a live test. It shows which one you're hitting.
Full guide, with every Search Console indexing status explained: https://ivig.dev/page-not-indexed/
What's the strangest indexing bug you've run into?
The network for creativity
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– Little unique value
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They can make your site harder to manage and harder for search engines to understand.
Before creating a new page, ask:
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Create pages for users first.
Optimize them for search second.
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#seo #seotips #technicalseo #wordpress #webdevelopment #contra
Absolutely agree. SEO isn’t about publishing more pages—it’s about creating genuinely useful pages that satisfy search intent and provide unique value. Quality and purpose should always come before quantity.
Which design feels more professional and trustworthy for a B2B company?
A recent website redesign for Ecoaera, a UK-based IT asset disposal company. We transformed their existing site into a modern B2B website with improved UX, stronger service pages, and SEO + AI optimisation.
1 voted
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Looks great !
The best part of this website might be the page nobody is supposed to see.
About 4 months ago, we launched the new website for STORY Design Amsterdam.
STORY is all about giving homes personality, so we wanted the website to have some too.
Including their 404 page.
Naturally, I put the owner's dog on it.
If you end up on the wrong page, you might as well enjoy it.
But the fun details only work if the website itself does too.
Before the launch, most of their website traffic came through Instagram.
Today, around 60% comes from Google.
And now we've taken the next step by adding a little shop, so people can buy their kitchen handles directly from the site.
Next up: a great about us page; photoshoots are already planned.
I don't design websites that often.
But when I do, I don't want to create something that could belong to any business.
It should feel like their business. Do you think I achieved that?
Great work, Bram