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Launched a site and it's not showing up in Google? Before rewriting content, check the boring stuff. These are the first five things I check, and each one is quick to find and fix.
1) A leftover noindex. A staging setting (meta robots tag or X-Robots-Tag header) shipped to production. In WordPress it's the "Discourage search engines" checkbox.
2) robots.txt blocks the crawl. A forgotten "Disallow: /" or a rule that catches more than intended.
3) The canonical points somewhere else. The homepage, the staging domain, or the http / non-www version.
4) Redirects, 404s and soft 404s. Redirect chains, URLs that died by accident, empty pages that still return 200.
5) Googlebot hits a wall. A password, login gate or firewall rule returning 401/403.
Fastest check: paste the URL into Search Console's URL Inspection and run a live test. It shows which one you're hitting.
Full guide, with every Search Console indexing status explained: https://ivig.dev/page-not-indexed/
What's the strangest indexing bug you've run into?
nice checklist, the discourage search engines one made me laugh. how did you land the swiss moving company
Thanks Jan, glad that one landed! Honestly, through family. It's my brother-in-law's company, so no clever outreach story there. I still ran it like any client project, though: five languages, a quote form that takes photos and videos, and Search Console and Bing set up before launch, so it brings in leads on its own.
The network for creativity
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3 Page landing btw. Somehow ended up with dark versions, light versions, a whole DS and like 6 card explorations.
Is this overexploring or is this just the job? Genuinely asking. 🧠
Haha this is just the job! That rabbit hole from 3 pages to full DS + light/dark + 6 card explorations is so real.
Means you care about the system, not just screens. Overexploring today saves rebuilding tomorrow. Looks like a solid exploration btw!
SEO, AEO & GEO Content Strategy | Search Visibility That Drives Growth
Search is evolving, and content needs to do more than rank on Google. It needs to answer questions, build authority, and make brands discoverable across traditional search engines and AI-powered platforms.
This portfolio showcases my approach to creating search-focused content that combines Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help businesses strengthen their online visibility.
What I focus on:
SEO: Keyword research, search intent, on-page optimization, and content structured to improve organic visibility.
AEO: Clear, answer-focused content designed to address user questions and improve eligibility for featured snippets and answer-based search results.
GEO: Helpful, authoritative, well-structured content designed to improve a brand’s chances of being referenced in AI-generated responses.
Content Strategy: Creating valuable, reader-first content that aligns with business goals, audience needs, and search opportunities.
My goal is to create content that connects search visibility with real business outcomes—not just rankings and traffic, but relevance, authority, and opportunities for growth.
Search Engine OptimizationSEO Content Managment Web DesignGoogle AnalyticsGoogle Search ConsoleSEMrush
I am also SEO, SGE, GEO specialist but what's AEO?
We built a freight forwarder that doesn't exist. Then we made its website actually work.
Halyard is a concept project — no client, no brief. We wanted to see what happens when a corporate site stops describing its product and just runs it.
So on the site you can:
→ Hover a live route map — 16 real ports, containers moving along their trade lanes, each port showing its local time and weekly sailings.
→ Track a container — type a number and it's checked against the real ISO 6346 check digit. Mistype one and it suggests the correction. You get the vessel, voyage, arrival date and every milestone from booking to delivery.
→ Price a lane — Shanghai to Rotterdam, 40ft reefer, pick a weight. Out comes transit time, sea distance, an indicative rate range and that container's CO₂e.
Five pages, built in Framer. The route map, tracker, estimator, counters and clocks are custom React code components. Open roles on the Careers page come from the CMS.
The part we keep coming back to: most corporate sites make you book a call to see the product. This one hands it to you on the homepage.
Try it → halyard.site
Case study → Find more
