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An independent creative strategy and copywriting case study exploring how brand research and audience insights can inform advertising concepts for Beauty From Bees.
My process
Researched the brand's positioning and product categories.
Identified potential audience frustrations and customer needs.
Developed a proof-led creative direction and sample ad hook.
Focus: Ad copywriting, creative research, audience insights, and short-form video concepts.
This is a self-initiated speculative project, not commissioned by Beauty From Bees. The proposed concept has not been tested in a live campaign.
The network for creativity
Join 1.25M professional creatives like you
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